Islamabad, Pakistan – The Federal Board of Revenue (FBR) has informed Google that the tech giant will not be subject to Pakistan’s recently enacted 5% digital tax. This assurance, conveyed to Kyle Gardner, Google’s South Asia government affairs representative, has ignited debate regarding the efficacy and intended targets of the Digital Presence Proceeds Act 2025,…

Temu, the ultra-discount international e-commerce platform, is facing intense backlash in Pakistan following a sudden and dramatic increase in product prices. What was quickly positioning itself as a go-to destination for price-sensitive shoppers across the country, Temu’s product listings have seen price hikes ranging from 50 to over 200% in a matter of days. The…

Pakistan’s journey towards a truly digital society hinges on its ability to bridge the persistent digital divide. While mobile technology has emerged as the primary vehicle for internet access, significant disparities remain, particularly between urban and rural areas, and across gender lines. As of mid-2025, the nation is making strides, but concerted efforts are still…

When Temu entered the Pakistani market, it arrived with the ambition of a tech giant on a mission to disrupt. With a flood of ads across TikTok, Facebook, and Instagram, the platform promised rock-bottom prices, cashback games, and deals that created a sense of urgency for shoppers across the country. For a brief moment, it…