Temu, the ultra-discount international e-commerce platform, is facing intense backlash in Pakistan following a sudden and dramatic increase in product prices. What was quickly positioning itself as a go-to destination for price-sensitive shoppers across the country, Temu’s product listings have seen price hikes ranging from 50 to over 200% in a matter of days. The…
Pakistan’s journey towards a truly digital society hinges on its ability to bridge the persistent digital divide. While mobile technology has emerged as the primary vehicle for internet access, significant disparities remain, particularly between urban and rural areas, and across gender lines. As of mid-2025, the nation is making strides, but concerted efforts are still…
When Temu entered the Pakistani market, it arrived with the ambition of a tech giant on a mission to disrupt. With a flood of ads across TikTok, Facebook, and Instagram, the platform promised rock-bottom prices, cashback games, and deals that created a sense of urgency for shoppers across the country. For a brief moment, it…
Temu’s aggressive digital advertising in Pakistan is shaping the perception that it’s a game-changer for affordable online shopping in a market as price-sensitive as ours. The global platform, owned by e-commerce giant PDD Holdings, offers steep discounts on a wide variety of goods, from basic household items to electronics and accessories. However, what is being…